Blog posts are an incredibly important aspect of any website. Posts are treated as their own page by search engines, readers, and social media sites. For this reason, it's really important to make sure the title of your post reads well not only for people who are scanning through posts on a website but also for search engine bots.
Here are 8 best practices you should use when writing blog post titles:
1. Keep your title short
It's good to include a little bit of information in the beginning, but a long intro can often turn readers off from clicking through to your content. Longer posts tend to have lower click-through rates because people want content they can read quickly. If you can convey the main ideas of your post in a few words, you'll attract more readers.
2. Make it descriptive and catchy
It's best to write a title that describes what the reader will learn after clicking on this link. If you want to use clickbait-style titles, at least choose something that is somewhat relevant, such as this post. You can also use words that will strike your readers' curiosity and make them click through to learn more.
3. Use the "rule of three" to increase suspense
Many people, such as comedians and public speakers, use the rule of three to create suspense or humor when they're telling a story. All you have to do is list three things that are similar or related, then finish off with the punchline. For example, "You should use these 8 best practices when writing blog post titles."
4. Avoid using numbers unless they are important
There's an exception to every rule. If you're only discussing two items like I've done in this post so far, don't use numbers in your title. However, if there are three important concepts, you want to cover, and one of those concepts is a number, including the number in the post title.
5. Include keywords in your title that will help with SEO
Your website's search engine optimization (SEO) depends largely on how many times you use keywords in your posts. If you want to rank higher on Google for a particular search term, make sure not to miss it in the post title. Including 2-3 important keywords and phrases should be enough to help your website with SEO and increase search traffic over time.
6. Try not to use too many adjectives or adverbs
The more descriptive your title is, the more it will help with SEO. It's good to include one or two adjectives that paint a picture of what you're writing about in your title. However, if you start describing everything as "awesome," "great," or "fabulous," people won't click on your link because they'll assume that your blog post won't be very useful.
7. Keep it brief
Although SEO is important, don't make the title of your blog post longer than necessary. If you write a sentence with too many words or complicated phrases, people will most likely skip over it in favor of another post that's easier to understand. You can include a few extra words or even a short phrase if it will help with SEO, but you don't want to feel like your title is packed with too much information.
8. Use titles that are catchy and easy to understand
A good rule of thumb when writing blog posts is to write for readers and not search engines. You can include a couple of keywords in your title to help with SEO, but you won't have much success if readers do not understand them. It's best to write titles that are catchy and easy to understand so that bloggers can give your blog post more social media attention.
1. Try to use the first word of your post as a title
2. Add one or two numbers in your titles instead of using bullet points
3. If you're writing about multiple topics, consider including the number of those topics in your title
4. Use formatting techniques such as bold, italics, and underlining for titles that will stand out in a SERP
5. Skip the "click here" and other clickbait-style words when writing titles
6. Don't try to trick readers into clicking on your link by using misleading or false information in your title
7. Avoid making your titles too long or short for SEO purposes
8. Use titles that describe the blog post without giving away too much information
Although SEO is important, don't try to trick readers into clicking on your link by using misleading or false information in your title. Keep it short-and-sweet so that people will be more likely to read it through. You can use formatting techniques such as bold, italics, and underlining for titles that will stand out in a SERP and skip the "click here" and other clickbait-style words.
Try to use the first word of your post as a title or add one or two numbers in your titles instead of using bullet points. In case you're writing about multiple topics, consider including the number of those topics in your title. Use these 8 best practices when writing blog post titles to increase viewership and improve SEO.