Freelancers guide to creating an online portfolio
Freelancing has many pros, including high hourly rates, creative satisfaction, and schedule flexibility; despite all these pros, it can also mean committing to a constant job hunt throughout the year. As a freelancer, having an active presence online is very important. Having an active social media account, a dedicated page in an online directory or a personal webpage is key to getting more clients.
As the gig economy continues experience growth and dominate the markets it is very important for a freelancer to establish themselves as the go-to-freelancer and an online portfolio is a great way to help clients understand who you are, what you do and your work experience. To do this, you will have to create a portfolio website.
What is a Website Portfolio?
A website portfolio is simply a website that you will use to display your best work and provide clients with an outlet to reach you. A portfolio website can help you gain more clients, find new opportunities and become the go-to freelancer.
Why a website portfolio is important for every freelancer:
A website portfolio is a must-have for every serious freelancer as it serves as their first impression to potential employers and customers. If you are looking to create your online portfolio, then you are in the right place. Here is a step-by-step guide on what to do when creating your website portfolio:
Step 1: Create a website
When creating your website portfolio, presentation is everything. The best way to capture a client’s attention is by making your site easy to navigate. You are probably asking yourself one basis question; “What if I don’t know how to create a website?” Worry not! If you don’t know how to create one, you can simply get a professional to do it for you at a small fee on Fiverr. Hey! If you also like our website, you can contact us; we will link you up with the best web designers we’ve worked with. They will show you on how to get started or, better still, create a website for you at an affordable price.
Step 2: Organize your Work Samples
What should I put in a portfolio? After creating the portfolio website, the next step is to organize your work samples. Having work samples is very important for any freelancer. Get some of your best samples and organize them well for the website. When considering what samples to use on your website, consider the companies and clients you would like to attract and use samples that cater to their needs.
For instance, if you are a freelance writer, you can screenshot some of your best content and add them.
When selecting the best samples to add to your portfolio, ask yourself the following questions:
· What will this sample demonstrate-skills, achievement of goals or competencies?
· What is your best work?
· Which skills are the client looking for in your niche?
· Which samples will best show the most skills and competency?
NOTE: Do not use your client’s work as-is on your portfolio, as your site may be flagged for copyright violation.
Step 3: Collect Testimonials
Trust is important in the gig economy. Freelancing is based on trust, and the client must trust that by giving you a project, you will be able to do it to perfection. Word-of-mouth recommendations are a great tool to help you gain some level of trust from potential clients. Adding a testimonials page to your portfolio is a great way to capture your client’s attention and have them consider you for the project. Request some of your clients, co-workers, supervisors etc., to write reviews on your behalf.
Step 4: Include a Bio and Links to your Social Accounts
Believe it or not, social media in this era plays a huge role in the hiring process. Roughly 80% of employers nowadays look at social media accounts to screen potential candidates. As a freelancer, take advantage of this and lean into networking by properly curating your social accounts for professional gain. Make sure to include a short and friendly bio on all your social pages explaining who you are and what you do. By properly curating your social pages, you will be able to reach many potential clients and give your portfolio an extra boost.
Step 4: List your availability
As a freelancer, it is very important to understand that the nature of gig work is fluid. For most companies, contractors fill specific needs that change every day. It is important to list your availability for work and interviews to help your clients know when to contact you when they need you.
Frequently asked Questions
1. How do I make a portfolio with no experience?
Anyone can make a portfolio with or without experience. If you have no experience, do not underestimate what you know. Shift your mindset and create as it will help you in your journey to becoming a full-time freelancer.
2. What should I include in my portfolio?
A portfolio is simply a compilation of materials that exemplify your skills, beliefs, education, qualifications, training and experiences. A portfolio also provides insight into your personality and work ethic.