Social media consultant job requirements
A social media consultant is someone who helps create, plan and execute strategies for brands on social media platforms like Facebook and Twitter. The objective is to reach audiences and generate positive engagement that leads to increased market share or revenue. A social media consultant typically works with one brand at a time but some firms hire consultants that specialize in industry sectors such as retail, tech or fashion. If you are looking to become a social media consultant, it is important to understand the job requirements and know how to get the job. In this article we will cover the following topics:
· What social media consulting is
· Social media job description
· What skills do you need to have to be a social media consultant?
· What are the typical social media consultant job requirements?
· What kind of salary can you expect as a social media consultant?
· Social media consultant opportunities
· To conclude, we will review the importance of being a social media consultant and tips on how to get your first job
What is Social Media Consulting?
Social media consulting is the use of social media platforms like Facebook and Twitter to reach out to customers, generate leads and increase sales. There are various ways a consultant can influence revenue and brand growth. Social media consultancies like Social Media Club help brands from all industries set out goals for their social media campaigns and then create strategies to achieve these goals. They also help companies expand their reach through different social media channels like Facebook, Instagram, Snapchat and Twitter. The social media consultants also produce content that is engaging and interesting to their followers, which leads to increased market penetration.
Social media job description
The social media job description includes writing posts, scheduling posts, and engaging with followers. It can also involve moderating and deleting comments from the page. Although the job description may vary from company to company, you will generally find the following for a social media consultant:
1. Managing and scheduling social media posts
2. Managing and scheduling comments
3. Managing and scheduling your timeline on Facebook
4. Writing engaging, quality posts for your followers
5. Determining what content to post on Instagram, Snapchat or Twitter to reach a certain demographic or niche market.
6. Managing and scheduling your LinkedIn Company Page
7. Managing and scheduling your Pinterest account.
8. Managing and scheduling your website or blog for online content.
9. Establishing goals for each social media account, then monitoring their performance from time to time.
10.Analyzing data to determine what content is working and which is not.
11.Linking social media accounts together for even more marketing opportunities.
What skills do you need to have to be a social media consultant?
Being good at communication and having the ability to multitask are essential for a social media consultant role. You must also be able to set goals for your social media posts, especially if you want targets for your company or products. Here are some of the key skills required to be a social media consultant:
1. Writing skills
2. Photoshop skills
3. Search engine optimization skills
4. Graphic design skills
5. Copywriting skills
6. Excel/Spreadsheet skills
7. Marketing know-how and experience with analytics tools is essential to measure the performance of your strategy and content across all social media channels.
8. Experience with different social media platforms like Facebook, Twitter, Pinterest, Google+ and Instagram is also essential.
What are the typical social media consultant job requirements?
The job requirements for a social media consultant vary depending on the industry and the company. However, as a social media consultant you will usually be required to have strong writing skills, an excellent understanding of hashtags, content and grammar. A degree in social science such as digital marketing, communications or business studies is also helpful. Here is a list of key requirements for the role:
1. An undergraduate degree in marketing, communications, sociology or public relations.
2. A solid understanding of analytics tools like Google Analytics, Omniture, etc.
3. Understanding of how to use Facebook Insights and Twitter analytics tools to monitor performance.
4. Experience with getting page likes and reviews on consumer review websites like Yelp and TripAdvisor.
5. Understanding of Facebook algorithms and how they affect your page.
6. Experience with Mail Chimp or other email marketing tools.
7. Experience with Photoshop is always appreciated but it's not essential for most social media jobs.
8. A love for writing that can be seen in the posts you write, even if you are just starting out in your career as a social media consultant.
9. Experience in content writing roles is also useful to start off as a social media consultant.
10. The ability to multitask is essential for a social media consultant.
11. Content management skills, including time management and the ability to organize yourself for work without burning out.
12. Excellent writing skills and the ability to communicate in a style that will connect with your customers are essential for a social media consultant role.
13. A love of learning and an interest in customer service is also often required for a social media consultant position.
14. Working as a social media consultant for an agency is a great way to learn about different types of businesses and industries.
15. A knowledge of search engine optimization practices is also useful for those looking to start a career in online marketing as a social media consultant.
16. A good understanding of how customers engage with companies and why they interact with their brand is also important.
17. Understanding of how to use social media software like Hootsuite or Buffer to manage multiple accounts.
18. A strong understanding of the power of social media as a marketing tool for an organization is also important for a social media consultant role.
19. Good time management skills that can be seen in being able to manage your personal life and work life without putting too much stress on yourself is essential.
20. An understanding of the importance of building brand loyalty, as well as a know-how in how to use content marketing tactics is also essential for those looking to be a social media consultant.
How much do social media consultants make?
The average salary for a social media consultant is £40,000 and the median income is around £33,000. However, this depends on where you are based and what kind of job you take. If you want to make a higher salary, then the United States is the best place to be as the average wage is £51,000.
However, there are some clear differences between different social media consultants. Those who work in a marketing agency will earn more than those who own their company, with some companies offering salaries that start at £75,000.
Social media consultants working from home or from an office can also charge higher fees for their services as they do not operate under a strict contract with an agency or organization.
Social media consultant opportunities: Job Outlook
The number of social media consultant jobs is expected to increase at a faster-than-average rate. This occupational field will add more than 8,000 new jobs by 2026, according to the Bureau of Labor Statistics.
The BLS also states that this occupation will grow due to an increase in the popularity of social media platforms and the need for digital marketing strategies and campaigns.
This industry is expected to expand rapidly over the next decade as more people use social media platforms like Facebook, Twitter and LinkedIn for personal and business reasons.
Importance of being a social media consultant
Although anyone with a computer can become a social media consultant, special training is required. Knowing the ins and outs of social media is important because you will be responsible for posting messages and engaging customers online.
Learning about how different social media platforms work, including their algorithms and analytics will also give you an advantage when it comes to running a successful campaign or consulting business.
Using your writing skills to craft interesting posts that will get people talking is another crucial part of your work as a social media consultant.
Tips for Succeeding as a Social Media Consultant
1. Be patient: Although getting your first few clients can be some what difficult, building up a reputation for yourself is key. Once you get your first few clients and begin to see an improvement in your traffic or your sales then it will become a lot easier to get more clients in the future.
2. Start small: The best way that you can grow your reputation as a social media consultant is by starting with smaller companies. Although it’s not as profitable, starting off small will give you the opportunity to learn about different industries and companies and allow you to build up a reputation before moving on to bigger projects.
3. Keep an eye out for trends: Another way that you can grow your reputation is by keeping an eye out for new trends in your industry. For example, if you are working in the health or fitness industry then try to stay up to date with new trends like mindful eating or veganism. If your clients are already on this trend then you can help them implement it in their business and make sure that they are not missing out on sales. If a new trend is coming up, then try to get a good idea of what people are talking about so that you can also keep up to date with trends like this one.
4. Understand that you work for the client: Social media consultants have to have a great understanding of how social media works if they are interested in succeeding. You should know your way around Facebook, Twitter, and Instagram and other platforms.
By being able to do this then you will be able to provide your client with the information that they need in order to reach their goal.
5. Build relationships: A social media consultant needs to understand their clients in order to get results. Although building relationships with your clients might sound difficult, there are a few ways that you can do this. First of all, try going to meetings and socializing with your client’s workers. This will give you the opportunity to form a relationship and create trust so that when your client wants to get social media help they will already know who to contact.
6. Learn from competitors: Although this might sound counter intuitive, you should always keep an eye on your competition. This can be done by keeping an eye out for people in the media who write about your competitors. You can also keep an ear out for industry leaders and journalists who are interested in what you are doing as a social media consultant.
7. Don’t over-do it: As a social media consultant it’s important that you remember that not all clients need the same amount of help. A client can get the same amount of help from their website, email marketing campaign and their sales team.
By having a great knowledge of social media you may be able to increase the amount of traffic that gets to your company’s website but if you are only using social media as an added bonus then you will be missing out on big opportunities.
8. Always ask for feedback: As a social media consultant it’s important that you ask your clients what they think about your work every now and then. If you do this then you will get a good idea of what your clients need help with and you can tailor your work to suit their needs.
9. Be imaginative: When you are providing social media advice to your clients then it’s important that you come up with some creative solutions. This can be done by coming up with new ideas or making some changes to the current ones that your client has in place.
10. Write articles regularly: Writing articles is one of the best ways that you can increase your reputation as a social media consultant. This will allow you to educate your clients and spread awareness about their business.
You may have to write articles at the end of each month or every so often but they will help build up your reputation and get more people talking about you.
11. Speak to people: Another way that you can build your reputation in this industry is by speaking to some of your clients and customers. By doing this you will be able to get feedback about what people are thinking about your brand and what they like about it.
You can then use this information to create new campaigns that are more targeted towards these people so that you can increase sales and improve the quality of the work that you do for them.