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content marketing strategist

Content is not always King: Debunking the Myths Surrounding Content Marketing

Content is not always King: Debunking the Myths Surrounding Content Marketing

In the digital marketing world, the phrase "Content is King" has become ubiquitous. It's a popular mantra among marketers that stresses the importance of creating high-quality content to attract and engage audiences. However, the truth is that content is not always king. In fact, there are many cases where content

The Differentiating Factors between Content Marketing and Copywriting

The Differentiating Factors between Content Marketing and Copywriting

Content marketing and copywriting are two terms that are often used interchangeably, but they actually refer to two different things. While both involve creating written content for the purpose of promoting a brand, product, or service, there are key differences between the two. Understanding the differences between these two practices

6 Ways Freelance Writers Can Improve Their Content Marketing Skills

6 Ways Freelance Writers Can Improve Their Content Marketing Skills

Content marketing for freelance writers is a great way to earn a reputation online and attract new clients. However, many writers make the mistake of thinking this means they need to blog about content marketing. While effective personal branding is an important part of any writer's strategy, you can't always