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Sales prospects

Lead vs Prospect: Understanding the Key Differences

Lead vs Prospect: Understanding the Key Differences

As a business owner or marketer, your goal is to convert potential customers into paying customers. To achieve this, you need to understand the difference between a lead and a prospect. While these terms are often used interchangeably, they have distinct meanings and require different strategies to convert into customers.
By Brian_King Mar 6, 2023

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