How to Write a Guest Post: A Step-by-Step Guide
Guest blogging is a great way to get exposure and establish yourself as an expert in your niche. However, many writers find it challenging to write a good guest post. If you're asking, "What is a guest post?" or "How can I write a guest post?" you're in the right place. In this guide, we'll discuss what a guest post is and how to find websites that accept them. We will also show you how to submit your article, so the site's editor accepts it.
What Is A Guest Post?
A guest post is when someone writes an article for another website. Instead of writing an original article for your own blog (which is called "self-hosting"), you write the post for another website, usually one in a related niche to yours. So if you've written an entertainment blog, getting guest posts published on sites like TMZ or Perez Hilton would be great exposure for yourself.
Why Guest Post?
There are several benefits to guest posting on another site, including:
•Establishing yourself as a resource for your niche: When you write a guest post, you're essentially saying that you're an expert in your niche. If someone doesn't know who you are and reads your article on another site, they might decide to check out your own blog or website.
•Linking back to your website: Guest posts often include links back to the author's own blog or website. This is a great way to build traffic and boost SEO.
•Exposure: You might get exposure from the site's existing members and audience by writing a guest post. Some sites have thousands or millions of readers, so that would be a huge opportunity for your blog.
How To Write A Guest Post In six Steps
Step One: Find Guest Posting Opportunities
1. Use Google to search for sites that accept guest posts. For example, if you're looking for fashion-related guest blogging opportunities, you might type in something like "guest post" + "fashion." This will show websites where they can submit their articles. If the site is currently accepting new contributors, there will be a section for guest posts, or you can use the contact information to ask about writing opportunities.
2. Consider starting your own website/blog that accepts guest posts (that way, you can post on your own site and link back to yourself). So if you had an entertainment blog of your own, try creating a fashion-related site. People are often willing to pay between $50-$150 for a guest post on their website, so you can make some money this way.
3. Look for niche directories - these are sites that list all the blogs in a specific topic or niche. So if someone wanted to write about fashion blogging, they might look at BloggingPro. These directories don't pay, but they're a great place to get free exposure.
Step Two: Write Your Guest Post
When you're writing your guest post, be sure to follow the website's rules where you'll be submitting it. Most sites prefer articles between 500-1000 words and ask that the content is original. If they want you to include links back to your own site, be sure to use the company's branding and link format.
Step Three: Submit Your Guest Post
Before you submit your article for approval, spend some time reading the "about" section as well as any additional rules set by the website. If they want you to write a specific number of words, be sure to follow that direction.
After you've submitted your post, wait for the site's editor to get back to you. If they like it, they'll publish it on their site! If not, you can keep trying different sites until someone is willing to work with you.
Step Four: Promote Your Guest Post
Guest posts aren't going to get a lot of attention if no one knows about them. So after yours is published, you need to let people know.
Here are some ways to promote your guest post:
•Tweet about it: Mention the site where you wrote the article and link back to their website. If you have a large following on Twitter, this can help a lot.
•Email your subscribers: If you have a mailing list, send out an email to let them know about your new guest post. Even if only a few people end up viewing it, that's still good exposure for you and your website.
•Include it in your social media profiles: A lot of profiles will allow you to add a widget that shows your latest posts. If you're active on social media, this can help drive traffic to your blog.
•Submit it to directories: Sites like AllTop accept guest posts about any topic related to blogging or entrepreneurship. You then need to contact certain bloggers or companies that fall into that category and let them know about your article.
Step Five: Be Patient + Keep Trying
It takes time to build up your guest blogging efforts, so don't expect instant results. Sometimes you can get immediate traffic from a new guest post if it's on a very popular website, but it will take some time for people to find you most of the time. Additionally, not every guest post will bring in major results - it's possible to spend your time writing and promoting articles that don't do well.
But here's the thing: Even if you only get a few visitors from your guest posts, those visitors can end up becoming loyal followers and help increase your online presence over time! They'll eventually become your raving fans, which will make it easier to get found on search engines and bring in some extra traffic.
So don't give up after one or two attempts, even if you're not seeing the results you might like. You never know when an article is going to hit - sometimes it takes months for people to find you, but they eventually do.
Step Six: Write a Book
Guest posts are great, but books are even better! When you write a book about your niche, it will give you more credibility in addition to reaching new readers who don't already know your blog.
There are three types of people that will be interested in the information in your book: 1. New people who've never heard of you 2. Existing followers 3. People who subscribe to Amazon
Your goal with your book should be to make it easy for new people to find you while also providing more value to your existing readers and subscribers (who will buy the book simply because they like you). There are several reasons why writing a book can help you stand out as an expert in your field:
•The quality of the content is higher than typical blog posts since it's more involved and takes longer to write
•You'll become more visible on Amazon, which brings exposure to new readers and SEO results (that page will rank high for certain keywords)
•A book is an indication that you know what you're talking about, which can help your image with readers and search engines
Frequently Asked Questions
1) So, I've found guest blogging sites that are interested in my article. What do I need to include?
Once you get an email back from a blogger, let them know what you're offering and make sure the details are very clear before submitting your piece. Typically they'll want to know what you'll be writing about, how many words it will be when they can expect the content to be submitted by (include a deadline if possible) and any ideas you have for making their site more visible.
2) What makes a good guest blog article?
When you write your guest post, try to create something really unique and stand out from the crowd. That might mean including some sort of data or graphic to support your article, finding fresh research that hasn't been shared before (at least not recently), offering an original insight into a topic, or writing something in a different format (like a list).
3) How many guest posts should I submit?
The more, the better! If you're just getting started with guest posts, aim to reach out to at least ten sites. You never know if a guest post is going to take off and become popular on its own (which would be great for your reputation and SEO), so you want to collect as many valuable links as possible.
4) What if my website falls under a sub-niche instead of an overarching topic?
If you're writing your guest post for another site, they'll likely want to know what perspective you'll be coming from (i.e. how is it different from the perspective that most people assume?). That might mean choosing between sub-niches within your main topic or writing about mainstream opinions/perspectives vs your own.
5) How do I get traffic to the guest post?
Once you publish your guest article, make sure people can find it! Post it on social media (you may want to reach out to influencers in that niche and ask them if they'd like to share your content), link to it from other pages on your site, and promote the publication date.